Our Story Section
SMARTFOOD® first hit shelves in 1985 with a very smart idea: to create great tasting, ready-to-eat popcorn with quality ingredients.
Today, you may know us for our notorious little black bag of White Cheddar deliciousness, but we also make a lineup of other air-popped flavors, ranging from Movie Theater Butter to Hot Buffalo and Sour Cream & Onion. And our SMART50® line brings the great taste of SMARTFOOD® at 50 calories per cup or less.
Who comes up with these flavors? Geniuses, that’s who.
After all, smart is in our name.